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Saturday, November 26, 2011

Kolaveri Di : the unexpectable hit



Venkatesh Prabhu Kasthuri Raja a.k.a Dhanush has climbed the ladder of superstardom through sheer grit, determination and talent. He has grabbed every opportunity with great passion.
And he's added yet another feather in his cap with the superhit track Why this kolaveri di.
Sung and written by Dhanush, it is played to the tune of debutant music director Anirudh.
Featuring in Aishwarya Rajinikanth's directorial debut 3, a promo video of the song in production was uploaded on YouTube.
Calling it an 'instant hit' is an understatement. Not only has it made its way on to radio stations across the country, but has also become a worldwide chant. For proof, all you need to do is check out the video and Anirudh's twitter page filled with congratulatory messages from around the world.
We fell hook, line and sinker for this track the day it went up on YouTube. And it's been on a loop ever since.
As we belted out 'pa pa ppan pa pa ppan' for the nth time, we couldn't help but marvel at Dhanush's prowess at the mic. It got us thinking about where he started and the tunes he's hummed on the way to the top.

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